Reaching Out Through Twitter

The top 6 brands I use most frequently are Neutrogena, Apple, Nike, Ray-Ban, Dunkin Donuts, and Spotify. In the process of reaching out to them, I mainly used positive tweets to get them to respond. The only account that did respond to me was Neutrogena; they responded twice. My tweets to Neutrogena were, "Only drugstore brand I can actually rely on is @Neutrogena #neverletsmedown". They responded with "We got your back (strong arm emoji)" The other tweet they responded to was, "@Neutrogena can I have all your products?! #INeedMore" and they responded with "YES! (two lipstick emojis)". With that tweet I was hoping they were maybe going to send me something :(

The other brands didn't engage with me even though I talked up their products a lot. For the Ray-Bans company I tweeted how hard it was to pick just one pair of glasses because I wanted them all. This is true, however, I would never feel the need to actually tweet this. When tweeting Dunkin Donuts, I exclaimed how I always crave their ice coffee and strawberry donuts. I complimented Spotify by tweeting how happy I am that they always have recently released music on their app and how its really easy to find new music through them. And for Apple I tweeted, "Once you go @Apple you never go back #obsessed." I'm surprised Neutrogena was the only brand that responded to me because I know Dunkin Donuts engages with a lot of tweets that are directed to them. I wonder if I would've gotten more responses if I changed my strategy and tweeted negative things or complaints. However, I think Neutrogena was the only brand that responded because they aren't a common company to tweet to. Dunkin Donuts, Apple, Nike, and Spotify on the other hand are bigger brands and are more active with their customers.